Danielle Giroux
Danielle Giroux
Creative Direction & Photography

Featured Case Studies

 

I am an award-winning Creative Director with extensive experience designing digital experiences, content platforms, and brands for clients that include Clio, Movati, GoodLife Fitness, Citibank, Infiniti Motor Ltd, IKEA, Yellow Pages, Mattel, and The House of Anansi Press for whom I was a designer on the Cannes Lion award-winning Massey Lectures iPad App. After spending the majority of my career agency side, I moved in house as a Creative Director at Clio to oversee the evolution of their brand through hyper growth. I am completely conversant in modern user experience principles and am as passionate as I am fiercely protective of a brand’s visual experience and tone. Throughout my career, I have had the pleasure of being a Visual Language design professor at Sheridan, a co-chair for the Skills Ontario Graphic Design Competition, and have volunteered as a mentor for advertising and design students.

Outside of being a Creative Director, I am also a photographer. I love capturing portraits and elevating a brand through intentional styling in my photography. I've always shot with a Canon. Currently I shoot with a Canon 5D Mark iii and my favourite lenses are an 85mm 1.2, a 50mm 1.4 a 70-200mm 1.2, and my 24-70 2.8.


Experience

MacLaren McCann 

My Planet Digital 

Critical Mass 

Leo Burnett 

ICF Next 

Clio

Clients

Macoto Collective

Escalade 

Infiniti 

GM 

IKEA 

Yellow Pages 

Citi Bank 

TD Bank 

Milkbone 

MeowMix 

Mr. Clean 

Sugar In The Raw 

Smuckers 

Coors Light 

Folgers 

Boston Pizza 

MOVATI Athletic 

J&J Gaming 

GoodLife Fitness 

The Green Organic Dutchman

Awards and Recognition 

MASSEY LECTURES 

Cannes Lion | Silver Lion (Online Digital Design) 

The Communicator Awards | Gold 

Mobius Awards | Certificate 

FWA | Mobile of the Day 

IAB Mixx | Finalist - Branded Tablet Application 

COORS LIGHT FOOTBALL 

Applied Arts |Winner, Interactive Gaming 

ADCC | Silver, Direct Mail 

TD BANK - IOU 

ADCC | Silver, Graphic & Editorial Design 

TEAM HQ 

Canadian Marketing Awards | Gold - Personalized Engagement - Food & Beverage 

Canadian Marketing Awards | Bronze - Personalized Engagement - Retail 

Shopper Innovation Awards | CRM & Loyalty