I am an award-winning Creative Director with extensive experience designing digital experiences, content platforms, and brands for clients that include Clio, Movati, GoodLife Fitness, Citibank, Infiniti Motor Ltd, IKEA, Yellow Pages, Mattel, and The House of Anansi Press for whom I was a designer on the Cannes Lion award-winning Massey Lectures iPad App. After spending the majority of my career agency side, I moved in house as a Creative Director at Clio to oversee the evolution of their brand through hyper growth. I am completely conversant in modern user experience principles and am as passionate as I am fiercely protective of a brand’s visual experience and tone. Throughout my career, I have had the pleasure of being a Visual Language design professor at Sheridan, a co-chair for the Skills Ontario Graphic Design Competition, and have volunteered as a mentor for advertising and design students.
Outside of being a Creative Director, I am also a photographer. I love capturing portraits and elevating a brand through intentional styling in my photography. I've always shot with a Canon. Currently I shoot with a Canon 5D Mark iii and my favourite lenses are an 85mm 1.2, a 50mm 1.4 a 70-200mm 1.2, and my 24-70 2.8.
Experience
MacLaren McCann
My Planet Digital
Critical Mass
Leo Burnett
ICF Next
Clio
Clients
Macoto Collective
Escalade
Infiniti
GM
IKEA
Yellow Pages
Citi Bank
TD Bank
Milkbone
MeowMix
Mr. Clean
Sugar In The Raw
Smuckers
Coors Light
Folgers
Boston Pizza
MOVATI Athletic
J&J Gaming
GoodLife Fitness
The Green Organic Dutchman
Awards and Recognition
MASSEY LECTURES
Cannes Lion | Silver Lion (Online Digital Design)
The Communicator Awards | Gold
Mobius Awards | Certificate
FWA | Mobile of the Day
IAB Mixx | Finalist - Branded Tablet Application
COORS LIGHT FOOTBALL
Applied Arts |Winner, Interactive Gaming
ADCC | Silver, Direct Mail
TD BANK - IOU
ADCC | Silver, Graphic & Editorial Design
TEAM HQ
Canadian Marketing Awards | Gold - Personalized Engagement - Food & Beverage
Canadian Marketing Awards | Bronze - Personalized Engagement - Retail
Shopper Innovation Awards | CRM & Loyalty