Hello, I'm Danielle!
They say that there are two sides to every story, and for my story that couldn't be more true. I grew up with a passion for design and a personality for photography. While pursuing my career as an art director, I encouraged myself to also pursue my interest as a photographer.
I am an award-winning Creative Director with extensive experience designing digital experiences, content platforms, and brands for clients that include Clio, Movati, GoodLife Fitness, Citibank, Infiniti Motor Ltd, IKEA, Yellow Pages, Mattel, and The House of Anansi Press for whom I was a designer on the Cannes Lion award-winning Massey Lectures iPad App. After spending the majority of my career agency side, I moved in house as a Creative Director at Clio to oversee the evolution of their brand through hyper growth. I am completely conversant in modern user experience principles and am as passionate as I am fiercely protective of a brand’s visual experience and tone. Throughout my career, I have had the pleasure of being a Visual Language design professor at Sheridan, a co-chair for the Skills Ontario Graphic Design Competition, and have volunteered as a mentor for advertising and design students.
Outside of being a Creative Director, I am also a photographer. I love capturing portraits and elevating a brand through intentional styling in my photography. I've always shot with a Canon. Currently I shoot with a Canon 5D Mark iii and my favourite lenses are an 85mm 1.2, a 50mm 1.4 a 70-200mm 1.2, and my 24-70 2.8.
