Responsive Customer Experience
Team: Anthony Chelvanathan, Steve Persico, Sean Ohlenkamp, Ian Kay, Jordan Gladman, Mike Johnson, Jacqueline Adejji
Role: Digitial Designer

ADCC SILVER, Direct Mail

APPLIED ARTS: Winner, Interactive Gaming

In 2014 Coors Light wanted to jump into the fantasy football space. A place where guys compete with buddies to predict fantasy football action. While thousands of fantasy leagues exist, none tapped into the insight of why guys actually play fantasy sports. They do it to brag about who is the biggest football genius! Knowing this, the Coors Light Fantasy League didn't award winners things like swag, tickets, or cash like our competitors. Instead every week fans competed on coorslightfootball.ca to win what they really want – ultimate bragging rights!

AWARDS:

ADCC: SILVER - DIRECT MAIL 

Applied Arts Winner, Interactive Gaming

Case Study Video